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February 4, 2011

Nigo says goodbye to BAPE

Yesterday shocking news came from the street fashion brand A Bathing Ape. Nigo has sold 90pct. of Bathing Ape to Hong Kong fashion conglomerate with a sum of 3 million dollars.
The brand has made history and is the basis for many other streetwear brands today. There is no doubt that Nigo is running ahead with big projects, but A Bathing Ape, have now lost their owner. This is a clear sign that no brand today can feel safe. What happens to the business and the brand, is still uncertain, but this is a sad story for all BAPE-Lovers!